What does a good landing page sign-up conversion percentage look like when someone lands on a website?

Notorious PLG is a great resource for these metrics and more. Depends of course but for a common freemium / free-trial saas service, you want 3-10%. You won’t know if you are getting bad traffic or if your conversion isn’t nailing it by the numbers alone. But if your google ads are honest, the traffic is probably legit enough to attain 3-10 if your landing page is good. No rocket science on landing pages - just good messaging and quick and easy signup.

Got it cool thanks