Resonated with Eva Guerra's repost message. Will copy and paste here: "Designers and design leaders: We hold the key to shifting the focus from short-term gains, back to value creation. And to do so, we must foster a culture of experimentation and psychological safety, where taking risks and pushing boundaries are encouraged and the norm. Not an easy task; it takes a lot of work and a lot of convincing. The best part? Once we put value creation first, the rest will naturally fall into place and it is all worth it. Thank you, Dan Saffer, for inspiring us with this article!"